Our Mission, Our People

Create. Amaze. Inspire.

G-SMATT provides truly transparent, construction-grade glass that comes alive with rich media, allowing you to put moving images on windows, floors, ceilings, and custom structures – essentially anywhere you want to delight and thrill people.

Our Mission

Our mission is to introduce a revolutionary technology that transforms architectural buildings into a powerful storytelling media – disrupting architect design limitations and breaking through developer economic limitations.  Our exclusive product will open up possibilities to create, amaze and inspire, using building storytelling, which can unlock untapped real estate value. That’s why we invented G-Glass. We want to be the solution for you to change cities forever.

Our People

G-SMATT is a South Korean company based in Seoul. Our revolutionary media glass product is developed and manufactured at our production facilities in Seoul, Korea. We are a global company with offices in Korea, Japan, Hong Kong, China, North America and Europe (UK). Since launching our commercial product in 2013, the company has undergone rapid growth and now has an annual revenue worldwide of over $90M. G-SMATT America Co. Ltd. launched in July 2017 and is headquartered in Los Angeles.

G-SMATT America Co. Ltd.

G-SMATT America has assembled an experienced senior leadership team. Each brings a combination of financial, real estate, and design focus to our exciting technology. 

Dr. Ho Joon Lee

CEO G-SMATT Co. Ltd

Ho Joon has a D.Phil in Molecular Biology from Cambridge. He has run G-SMATT Co. Ltd. since 2011. He previously ran a successful financial consultancy.

Casey Chang

Chief Executive Officer

Casey has over 17 years of equities, valuation, investment sales and banking experience between JP Morgan, Citi, and Goldman Sachs prior to establishing G-SMATT America. Besides earning a Business Administration degree from Seoul National University, including a year at University of Science and Technology Beijing, Casey has also backpacked across 34 countries in total between Europe, the Middle East, Asia, America and Australia/New Zealand, and speaks four languages fluently.

Casey moved from South Korea, with his wife and two sons, to establish G-SMATT America in Los Angeles in 2016, and the office officially opened in 2017. He welcomed his third son in 2017, the first born in the United States. Besides leading the best smart glass media technology in America, Casey spends his spare time drinking wine from unknown areas like Lebanon and Georgia, while listening to 90’s hip hop music.

Jae Young Choi

Chief Technology Officer

Jae has over 17 years of experience in architecture, construction, and project management in the US before joining G-SMATT.  Jae obtained a Bachelor of Engineering and Architecture from Korea University, a Master of Architecture from Texas A&M University, and a PhD of Philosophy, Human Environmental Sciences Architectural Studies from University of Missouri-Columbia. Jae and Rachel have established an Aggie-Longhorn truce for the greater good of transforming communities with G-Glass.

Jae’s wife works for Kakao, the preferred chat technology for G-SMATT. Jae considers himself a futurist, and enjoys wine, jazz, and the violin. Behind his friendly smile and quiet sophisticated business demeanor, Jae is consistently the last man standing at any social event, given his extensive training at College Station

Abe Choi

Warehouse Manager, Project Management & Technical Support Team

Abe has over 13 years of experience as a journeyman and over 3 years as an apprentice, so a combined 16 years of electrician experience. Abe’s primary role is to manage the warehouse, project logistics and installation, and customer service throughout a project. Abe is a man of few words but huge passion for his work. He spends his spare time with his wife and three sons, and enjoys all types of music including pop, rock, and retro.

LaMar Ford, Jr

Motion Graphics Designer

LaMar goes by the nickname "Reggie."  Born and raised in Indianapolis, Reggie is a filmmaker, motion graphics artist, stop-motion animator, photographer, and visual effects artist. Reggie holds a BA in Communications, Electronic Media from Xavier University and an MFA in Animation and Digital Arts from the University of Southern California’s John C. Hench DADA program. Freelancing over the last three years has equipped him with software skills including Stop-motion Animation, Motion Graphics, Film Editing, Digital Photography, Adobe Creative Cloud, Autodesk Maya, Avid Media Composer, and DragonFrame Software. G-SMATT originally met Reggie as a freelance artist in the early stages of the company, and the transition to becoming an official team member was inevitable. His favorite movie is Goodfellas and his favorite music artist is Prince (RIP). 

Julia Gervase

Motion Graphics Designer

Julia graduated with a BFA in Computer Art/Animation from the School of Visual Arts NYC. Freelancing over the last four years has equipped her with software skills including Maya, After Effects, Cinema 4D, 3DS Max, Flash, InDesign, Photoshop, Illustrator, Unity, KeyNote, WordPress, Motion Builder, Mental Ray, VFX/Motion Graphics, ZBrush, Real Flow, Mocap, and HTML. At G-SMATT, Julia works on all types of media, including content creation for clients. In her spare time, she is either baking and cooking, mastering Kakao emojis, or fawning over cats online. 

Rick Jong

Senior Manager, Project Management & Technical Support Team

Rick has over 11 years of experience in logistics, operations, and construction. A licensed electrician, Rick leads the Tech Team, which is responsible for the successful execution of all G-Glass rental and permanent installation projects in the US. Rick has lived in Korea and Hawaii, and now lives in Glendale with his wife and two daughters. Although it could be said that he actually lives at the warehouse showroom with his roommates, the Tech Team. Rick’s talents include remaining calm under pressure, getting things done, and eating whole pickled hot peppers like candy.

Aileen Kim

Office Manager/HR Administrator

Aileen graduated from UCSD with a BS in Biology. She has 5 years of experience in administration, accounting, and customer service. Since joining G-SMATT in 2017 as one of the first employees, Aileen has helped Casey build the team, set up the office, and establish policies for the company. This can often involve additional skills such as expense management, Global HQ coordination, insurance, team management, procurement, and most importantly keeping the team organized, focused, and ready to execute with excellence.  Aileen is fluent in both Korean and English and often is the official translator for events, presentations, and corporate communications. Her nicknames include Control Tower, the Oracle, and Regulator.

Sung Hyun Kim

Junior Technical Assistant, Project Management & Technical Support Team

Sung graduated from The University of California, Irvine with a Bachelor's in Social Ecology. His primary role at G-SMATT is to support the Project Management & Technical Support Team located at the warehouse in Compton. During this time, he will train on both the G-Glass and software, while also developing a full understanding of G-Glass technical requirements and fulfilling the administrative role of the team. Sung has instructed Taekwondo for 3 years, and is a third degree black belt.

Michelle Kim

Business Development Lead, Sales and Marketing 

With an MBA from Claremont Peter F. Drucker School of Management, Michelle is primarily responsible for the sourcing, execution, and relationship management of G-Glass rental and event clients. Michelle has over six years of experience working for companies such as NBC Universal, The Walt Disney Company, and Populus Brands. She is also the founder of Cooking Laboratory, a full-service experiential marketing firm in Los Angeles, whose clients include Westfield and Jack Daniels. She has incredible attention to detail and organization while having a contagious laugh and witty approach to the expected unexpected surprises in the business of events. In her free time, she enjoys stand up comedy and getting lost in new cities while trying new food and drinks.

Jeff Utupo

Account Executive, Sales

Jeff graduated with a BS in Business Administration, Marketing, from California State University of Long Beach, where he also played on the men’s volleyball team and won the 2017 MPSF conference title. His experience includes being the Head/Assistant Coach for the Long Beach Volleyball Club.  Jeff’s primary responsibility is the sourcing, execution, and relationship management of G-Glass sales clients. In his spare time, you can usually find him filming and posting for social media, playing volleyball, or spending time with his amazing family, extended family, and friends. Clients won’t find anyone more willing to listen, think creatively, and follow through on their behalf. Breaking the stereotypes of millennials, Jeff proves that going above is the standard, not the exception – for any client, large or small.

Daniel Yi

Senior Creative Manager, Project Management & Technical Support Team

Daniel has over 8 years of experience in logistics, project management, safety protocol, and electrical installation. Daniel also researches and leads innovative software and hardware development for G-Glass in the US, often making technical recommendations to maximize the quality of display on G-Glass. His skills include trouble shooting any technical issues on site and ensuring the safety and successful installation for G-SMATT clients. Daniel has a wife and two kids, and his guilty pleasures include comic books and sweets.

Omar Moncayo

Sales and Marketing

Omar is the newest member of the G-SMATT family. He graduated with a BA in Communication Studies from California State University of Long Beach and has a Masters in Communication Management with a focus on organizational & strategic corporate communication from the University of Southern California. He has a combined 4 years of experience in operations and customer service. He was a part of the operations crew that helped open Banc of California Stadium and has experience bartending. As a recent graduate from USC, he is currently contending for the "Last Man Standing" title with Jae. Omar loves all things sports, is a die hard Dodgers fan, and hopes to see a Champions League Soccer Final in person someday.


For inquiries about the company, please call:

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